Nationwide Building Society demanded that with the average savings rates falling below inflation, savers should be warned as to when introductory savings rates expire and accounts fall to low rates.
The current situation is such that some banks and building socities offer high initial rates of interest on savings. This is generally for a year, which then falls below the Bank of England’s base rate.
Nationwide is demanding that all savings providers warn customers when their account rates will go low. Customers should be also informed if better deals are available.
Rivals firms are benefiting from customer’s apathy, which means that many people do not monitor their returns on savings carefully, claims the building society.
Director for savings at Nationwide, Matthew Carter, stated that due to the savings market being so competitive many providers are eying the market share. In fact a couple of providers are more interested in making profit and achieving what is best for them rather than offering customer long term value.
He further adds that just as customers are informed about the change in their mortgage deals, this shouldn’t be any different. With so many introductory deals becoming common, the society is quite worried that it’s getting tougher for savers to make the right decision.
Moneyfacts.co.uk’s Lisa Taylor, advises savers to look into accounts with steady rates of interest instead of switching over to what seems like a better offer. She stresses on the fact that most often a simple account will provide a good return and one does not need to go through the rigmarole of dealing with complicated rules and regulations. Given the ever changing market, a good performing account will offer good returns and there’s really no need of spending endless time and effort to search the market on an on-going basis.
With the interest rate cut in December, savers have seen a lowering of rates, nearly by 0.25 percent points removed from the base rate.
Ms. Taylor further elaborated, that a number of savers have seen their rates cut down by more than twice the base rate cut. Moreover with a couple of accounts already offering uncompetitive rates, the proportion of the rate cut down is actually much higher. Taking Halifax Liquid Gold as an example, she points out that they saw a 0.36 percent cut. The rate in November was 1.36, which means that more than a quarter of the entire rate was done away with.
Big players such as Lloyds TSB, HSBC, Abbey, Royal Bank of Scotland, Halifax, NatWest and Alliance & Leicester are other lenders who have cut saving rates.
She added that many customers were keeping their hard earned savings in accounts that in the long run would not yield any value. Currently as 3.77 percent is the average savings rate of Moneyfacts.co.uk.
In fact she said that a number of accounts that were hit the hardest were no longer marketed and were just held by loyal long standing customers. This however is an example of loyalty not being beneficial.